I just read a book review of Donald Miller’s #1 Wall Street Journal best-seller, “Building a Story Brand: Clarify Your Message So Customers Will Listen.” In its review, Future Fundraising Now …
The Key to Finding Sponsors for Your Event
The secret key to highly successful – meaning, highly profitable – fundraising events isn’t ticket sales. It’s sponsors. And sponsorships should, ideally, account for half the revenue you raise …
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Everything You Always Wanted to Know about Political Digital Media, but…
If you’re an old-dog techno-troglodyte like me, you’re probably pretty much in the dark about how all this new-fangled digital advertising works, especially as it relates to political …
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Winners Circle Update & Campaign Boot Camp Reminder
April’s membership package for Winners Circle members went in the mail today. Included in this month’s package… Psephology Today: The Largely Unknown Formula for Determining EXACTLY How Many …
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Miss Manners 101: #1 Way to Get Bigger Donations More Often
OK, lots of great questions have streamed in on what’s “ailing” your campaign – but the one problem area that surfaces over and over by more and more candidates and campaign managers …
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The Easy Story-Telling Lesson You Can Learn from “Die Hard”
One of the best workshops I attended at the recent Traffic & Conversion Summit was put on by Perry Belcher - a true marketing guru, not a “poser” – on the power of using stories. I won’t go into …
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