(Dr. Chuck Muth) - Paraphrasing late political strategist Lee Atwater: When a decision needs to be made, make the decision and implement it immediately. That’s often a big problem for many …
Breaking News: Get Your Anti-Nike Press Release Ready
Robert Collier, one of America’s greatest sales copywriters, advises marketers to “Enter the conversation already going on in the prospects mind.” Happens all the time when it comes to holiday …
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It’s All About “YOU”
One of the biggest mistakes candidates make is making their campaigns about themselves rather than the voters. It’s always “I, I, I, I, I, I, I.” But if you want their vote, their money and …