1.) Optimism beats pessimism. 2.) Results beat rhetoric. 3.) Take care of your base. 4.) Words mean stuff. “Government” schools vs. “Public” schools. 5.) America loves a …
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How to Write about THEM, Not You, with 2 Simple Words
If you want to persuade voters to vote for you, donors to donate to you and volunteers to volunteer for you, you need to write about them, not you. Often this is simply a matter of just changing …
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Read This Only if You Ever Have to Give Public Speeches
Tom Lehrer was a musician/humorist in the 1960’s who developed a cult-like following on American college campuses. His ditties were often played on the Doctor Demento Show for those, like me, old …
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CASE STUDY: McSally and the “Liberal Hack”
Arizona Republican Sen. Martha McSally made news recently by responding plainly and forcefully to questions fired at her by CNN reporter Manu Raju. Here’s what she said… “I’m not talking to you. …
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Tongues Ain’t Wagging over Milquetoast Messaging
OK, read the following statement issued Tuesday night – yes, this is an actual statement, word-for-word, put out by a congressional candidate - and tell me if it came from a Democrat or a …
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Read This Only if You Ever Have to Give Public Speeches
The January 2020 issue of Psephology Today is hitting mailboxes this week. And if you ever have to speak in front of a group of people – potential donors, voters or customers – you’re gonna want to …
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