How many times have you heard someone say some version of the following? “Republicans are right on the issues but they’re lousy at messaging.” Marketing and copywriting guru Dan Kennedy writes about …
What Impeachment Can Teach You About Fundraising
Sure, a lot of people have already donated to President Donald Trump’s re-election campaign this year. Indeed, it’s expected that once next week’s third-quarter campaign reports are tallied, …
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It’s Not a Political Problem; It’s a Marketing Problem
More elections are lost because of bad campaigns, not bad candidates. That’s because too many candidates think they’re running a political campaign instead of what it really is – a marketing …
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The Pocket Constitution “Grabber”
A “grabber” is something unusual/different you attach to or include with your fundraising letters. Their purpose is to “grab” your prospect’s attention. Here’s something Travis Lee of 3D Mail …
How You Should Talk About the Gun Issue
Your position on the Second Amendment is an absolute litmus test for a very large segment of the voting population. And it transcends party labels. Unfortunately, many Republican candidates …
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A MUCH Better Way to Advertise for Campaign Interns
The biggest mistake most candidates make is thinking they’re running a “political” campaign when they’re really running a marketing campaign. With that in mind, here’s a GREAT suggestion from …
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