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Just received a fundraising letter from a congressional candidate. Let’s just say my check is not in the mail. Here’s why… The letter doesn’t tell me the candidate’s path to victory. The …
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The hardest part of complicated issues is boiling them down to a short, easy-to-understand explanation that the average voter can grasp without spending hours scrolling around on a think tank’s …
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There are only three types of people who are positively affected by sincere flattery… Men Women Children I was reminded of this recently by a tweet from conservative media personality …
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Some of you may remember the “War Room” set up by Bill Clinton’s successful 1992 presidential campaign run by the insufferable, though often brilliant, James Carville. Above Carville’s desk was a …
Continue Reading about A 27-Year-Old Lesson on How Not to be Political Roadkill →
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I recently received an email from a candidate with this subject line: “Fundraiser is a week away!” Now, if it wasn’t my job to read things like this, I would have immediately hit the “delete” key …
Continue Reading about Subject Lines that Don’t Suck: Another in a Series →