Following President Trump’s State of the Union speech last week, “Elaine” (@elbh) wrote a series of tweets that include some extremely valuable messaging lessons every candidate can learn …
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The February 2020 issue of Psephology Today has been delivered to subscribers…and it’s a doozy. Got this email from Kyle Havill… “I’m a huge fan of your Psephology Today newsletter I receive each …
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1.) Optimism beats pessimism. 2.) Results beat rhetoric. 3.) Take care of your base. 4.) Words mean stuff. “Government” schools vs. “Public” schools. 5.) America loves a …
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If you want to persuade voters to vote for you, donors to donate to you and volunteers to volunteer for you, you need to write about them, not you. Often this is simply a matter of just changing …
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