One of the most painful experiences you’ll ever suffer through is listening to most candidates' stump speeches. Worse if you get stuck at a candidate “cattle call” where you have to listen to …
Continue Reading about How to Give Political Speeches that Don’t Suck →
(Chuck Muth) - On Wednesday morning I wrote a post-election column in which I referenced the North Las Vegas City Council Ward 4 race where the Republican candidate was crushed by the Democrat …
Continue Reading about Case Study: Epic Fail in North Las Vegas Council Race →
(OK, you don’t HAVE to miss it; see P.S. at the end) I just got back from the post office shipping out this month’s Winners Circle membership package. Here’s just a sampling of what members will …
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As my high school sales mentor, Don Brown, taught me so long ago… “If you haven’t put your ideas down on paper, you haven’t thought them all the way through.” Most candidates don’t have written …
Continue Reading about This Month’s Campaign Boot Camp: How to Write a Winning Campaign Plan →
Kids love cotton candy. It’s pretty. It’s soft. It’s sweet. It’s also totally void of substance and has no nutritional value whatsoever. Like Las Vegas City Council candidate Valerie Weber’s …
Continue Reading about Case Study: 7 Almost-Criminal Examples of “Cotton Candy” Campaign Messaging →
Winning an election isn’t about politics; it’s about marketing. It’s about PERSUADING voters to vote for you, donors to donate to you, volunteers to volunteer for you and the media to cover you. …
