Show of hands: How many of you have written a book? OK, how many of you have READ a book? There. That’s more like it. :) Here’s the thing… If you’re a candidate for office, head of an …
Continue Reading about Are You Ready to Get Started on Your Book? →
The biggest mistake Republican candidates and their high-paid professional political consultants make is thinking they’re running a political campaign. They’re not. They’re running a MARKETING …
Continue Reading about How to Avoid the Biggest Mistake Losing Campaigns Make →
(Richard A. Viguerie and David Franke) – Most people think that the sole purpose of direct mail in political campaigns is to raise money. That’s important, of course, but direct mail is also an …
For many candidates, speaking to a crowd comes natural. For others, not so much. But don’t think you’re alone or can’t overcome it. Consider this eye-opening revelation about “performance …
Continue Reading about Afraid of Public Speaking? You’re NOT Alone… →
Veteran political strategist and political communications guru Rich Galen – who has spoken at a couple of our conferences in the past – is one of the savviest, most experienced operatives you’ll find …
Continue Reading about Galen’s Rules for Press Secretaries →
