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I received a fundraising email from a GOP organization that shall remain nameless to protect the guilty. It’s bad. First, it didn’t come “From” a person. It came from some entity called “Finance” …
Continue Reading about Does Insulting the Intelligence of Your Donors Really Work? →
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As I was driving from Las Vegas to Southern California yesterday – took the kids to Knott’s SCARY Farm for our annual Halloween trip last night – I listened to a podcast interview of Dr. Emily …
Continue Reading about 5 Groups of People Whose Campaign Advice You Should Ignore →
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I was reading an interview last night of legendary marketer Brian Kurtz. The age-old debate over which is better, long ads or short ads, inevitably came up. But Kurtz noted that length wasn’t …
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There is more incompetence in the field of political consulting than in any field other than TV psychiatry. And that’s especially true these days when it comes to campaign fundraising. Many …
Continue Reading about Don’t Buy into These 6 Fundraising Myths →
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One of the biggest mistakes candidates make in their fundraising requests is making their pitch all about how the CANDIDATE will benefit instead of how the DONOR will benefit. Here are 7 sentences …
Continue Reading about Steal These 7 Powerful Fundraising Sentences →
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There’s a saying in the marketing world when it comes to professional speakers who actually get paid to wax poetic from stage: Be funny, make more money. Ditto for political speeches. Humor can …