Have been exchanging emails over the past few days with another disciple of copywriting legend Dan Kennedy’s brand of direct response marketing, messaging and media. He’s working with a …
Continue Reading about To All Those Candidates Who Have Run and Lost →
The Wall Street Journal published a story on Thursday that’s sure to have privacy advocates breaking out in a cold sweat. An excerpt… Political Campaigns Know Where You’ve Been. They’re Tracking …
Continue Reading about New Controversial Voter ID Technique You BETTER Know About →
There’s a serious “balancing of interests” concern in competitive campaigns. On one hand, some campaigns prefer to keep their messaging relatively moderate and non-controversial so as to not …
Continue Reading about Messaging High-Wire Act: Fundraising vs. Voteraising →
How many times have you heard this about campaign advertising copy? “Keep it short.” Copywriting legend Dan Kennedy says: “BS.” “Fact: LONG copy out-performs short copy 9 out of 10 times, often …
Continue Reading about The Worst “Copy” Advice You Need to Ignore →
How many times have you heard someone say some version of the following? “Republicans are right on the issues but they’re lousy at messaging.” Marketing and copywriting guru Dan Kennedy writes about …
Sure, a lot of people have already donated to President Donald Trump’s re-election campaign this year. Indeed, it’s expected that once next week’s third-quarter campaign reports are tallied, …
Continue Reading about What Impeachment Can Teach You About Fundraising →
