Just imagine the sheer “what-might-have-been” agony Sherry Higgins will go through the rest of her life…
In her May 17, 2022 primary for North Carolina’s District 115 seat in the state Legislature, Higgins trailed by just 7 votes in the unofficial Election Night totals.
After absentee ballots were counted, she trailed by only 3.
When the official votes were announced on May 27, she and her opponent ended up tied at 3,145 to 3,145.
Per state law, an automatic machine recount was then conducted.
Again, the race ended in a tie.
The election department then conducted a manual hand-eye recount and she ended up losing by… ONE VOTE!
It didn’t have to be that way…
Higgins reportedly only raised and spent a grand total of $464.04. She didn’t do any mailers to voters. She didn’t have a campaign website. And her campaign Facebook page only had 25 followers.
If Sherry Higgins had been enrolled in even one of our campaign training programs, there’s no doubt in my mind she would have learned at least one thing that would have given her that one vote needed to avoid the loss… and
probably enough to secure the win.
It’s Not Necessarily The Best Candidate
Who Wins, But The Candidate Who
Runs The Best Campaign
They’ve simply never been taught that they’re running a marketing campaign, not a political campaign. That campaigns are about sales and persuasion, not issuing press releases on their 10-point platform.
It’s not that conservative candidates are wrong on the issues. They just stink on ice when it comes to messaging, communicating and “selling” their ideas and candidacies.
Candidates need to learn about marketing. They need to study marketing. They need to live, breathe and eat marketing. Marketing, marketing, marketing.
#1: Oscar Goodman made his bones as a lawyer representing some of the most notorious crime figures in American history. And none of the “experts” thought he had a prayer of ever being elected mayor of Las Vegas.
But Oscar used his considerable skills, honed in persuading juries – as well as his skills in publicity and public relations – to persuade voters to elect him. Which they did. Three times.
#2: Dennis Hof was the owner of a half-dozen brothels – which are legal in certain Nevada counties. And none of the “experts” thought he had a prayer of ever being elected to a seat in the state Legislature.
But Dennis used his considerable skills in sales, marketing, publicity and public relations – honed early in his business career as a time-share salesman – to persuade voters to elect him. Which they did, even though Dennis…
Died three weeks before the election!
Campaign Boot Camp: This boot camp is for anyone who has an interest in running for office, working on a campaign, or simply becoming a more effective grassroots activist. It focuses on the basics of launching a campaign, developing a strategy and persuading voters through a wide variety of media.
Fundraising Boot Camp: This boot camp is for candidates, party leaders, campaign managers and heads of conservative grassroots organizations. It focuses on raising the money needed through in-person solicitation, dialing-for-dollars, direct mail and events.
I’ve been training and “coaching” candidates at live seminars and workshops all across the country for over 25 years now. I also currently have over 6,000 candidates and activists nationwide subscribed to my free weekly “Campaign Hot Tips” e-newsletter.
And as Las Vegas Review-Journal editor Steve Sebelius wrote…
“I’ve known (Chuck) Muth for years, and while we haven’t agreed on every issue,
he’s an underappreciated member of his party who offers consistently
good advice to its candidates and leaders, if only they would take it.”
Or as reporter John L. Smith once put it…
“Muth is more than a conservative blogger. He’s a political
mechanic, a guy who isn’t just in this to discuss the
issues, but to tear out the competition’s throat.”
But if you and I really want to advance the conservative cause – now and in the future – we need to reach and train a LOT more candidates and activists.
To do that, I need the resources to reach thousands more conservatives who are ready, willing and able to throw their hats in the ring (it’s estimated that around a half-million Americans run for various offices across the country every election cycle).
Because as founding father John Adams warned, if good people don’t, others will.
And We Especially Need To Get Serious
About Developing A “Farm Team” Of
New Conservative Candidates For
School Boards, City Councils, County Commissions And State Legislative Seats.
The Campaign Management College is committed to providing these boot camps and training seminars to anyone who is interested, regardless of their financial means.
And your Charter Membership will help underwrite the cost of putting on these programs so we can keep the cost for attendees to under $50 per person (normal registration fee is $495).
In addition, not everyone can attend a boot camp in person – especially when you add in travel expenses – even for the heavily discounted fee. So we’re putting the training programs online for conservatives – such as Sherry Higgins – to access anywhere in the country at any time.
The current political environment confronts us with serious challenges – and an opportunity – of historic proportions.
That’s why the Board of Trustees for Citizen Outreach Foundation decided to launch this training and development program of unprecedented scope and intensity.
The Campaign Management College will be our highest priority for at least the next two years, leading up to the presidential election in 2024. But if we’re to really make a big difference, I need your help.
That’s Why I Invite You To Become
A Charter Member Of The Leadership
Council Today With A Gift
Of $1,000 Or More
As a Charter Member of the Leadership Council, you’ll play a leadership role in training, supporting and electing more conservatives all across America and helping to build on the successes and important work we’ve been doing for the last 25+ years.
But unlike all too many campaigns and organizations, we don’t treat our financial supporters like ATM machines. We want you to be fully informed on how we’re using your money and as involved as you want to be.
So as a Charter Member of the Leadership Council, you’re entitled to…