{"id":3112,"date":"2020-03-11T09:27:28","date_gmt":"2020-03-11T16:27:28","guid":{"rendered":"https:\/\/campaignmanagementcollege.com\/?p=3112"},"modified":"2020-03-11T09:28:19","modified_gmt":"2020-03-11T16:28:19","slug":"it-doesnt-matter-what-you-think","status":"publish","type":"post","link":"https:\/\/campaignmanagementcollege.com\/it-doesnt-matter-what-you-think\/","title":{"rendered":"“It Doesn\u2019t Matter What You Think!”"},"content":{"rendered":"

I\u2019m a fan of WWE professional wrestling.<\/p>\n

Their marketing is extremely effective.\u00a0 And you can learn a lot from how they emotionally involve their fans and how expertly they tap into the power of story-telling and story lines.<\/p>\n

For me, the wrestling itself is secondary \u2013 although I still love a good \u201cTombstone Piledriver\u201d by the Undertaker.<\/p>\n

Now, if you\u2019ve followed the WWE at all you know who The Rock is.\u00a0 If not, he\u2019s the\u2026<\/p>\n

\u201cJabroni-beating, pie-eating, trail-blazin’, eyebrow raisin’, all around, smack it down, People’s Champ!\u201d<\/em><\/p>\n

Talk about a Unique Selling Proposition.\u00a0 What an “elevator speech.”<\/p>\n

You\u2019ll also remember how he\u2019d face off with an opponent pre-fight, and when the other guy says something that starts with, \u201cI think,\u201d The Rock would loudly interrupt and respond\u2026<\/p>\n

\u201cIt doesn\u2019t matter what you think!!!\u201d<\/em><\/p>\n

So what\u2019s that have to do with campaigns?<\/p>\n

Well, when it comes to messaging and imagery you need to understand and accept that you are NOT<\/u> your voter.<\/p>\n

It doesn\u2019t matter what you think.\u00a0 The only thing that matters is what THEY<\/u> think.<\/p>\n

For example, when designing a mail piece, it doesn\u2019t matter if you like it.\u00a0 The only thing that matters is whether the VOTERS<\/u> will like it.<\/p>\n

It doesn\u2019t matter if it\u2019s an issue important to you.\u00a0 The only thing that matters is if it\u2019s important to the VOTERS<\/u>.<\/p>\n

You might think returning the country to the gold standard is important.\u00a0 But it doesn\u2019t matter what you think.\u00a0 The voters want potholes filled.\u00a0 THAT\u2019S<\/u> what matters.<\/p>\n

You might think potholes are a trivial issue.\u00a0 But if that\u2019s what voters care about intensely – it doesn\u2019t matter what you think.<\/p>\n

TALK ABOUT POTHOLES<\/u>!<\/p>\n

Can you ssssmell\u2026what the Rock\u2026is\u2026cooking?!!!<\/p>\n

Cheers.<\/p>\n

Dr. Chuck Muth, PsD
\nTHE CAMPAIGN DOCTOR
\nProfessor of Psephology*
\n<\/em>(homeschooled)<\/p>\n

P.S.\u00a0 If you\u2019re not yet a subscriber to my Psephology Today<\/em> newsletter \u2013 conveniently delivered right to your door every month by your friendly neighborhood mailman (or woman) \u2013 you\u2019re missing a TON<\/u> of in-depth information that\u2019ll get you more votes, more donors, more volunteers and more media coverage.<\/p>\n

Click here<\/em><\/strong><\/a> for details and a very special LIMITED-TIME offer \u2013 including 50% off the subscription price and 10 FREE<\/u> bonus \u201cSpecial Reports\u201d for new subscribers.<\/p>\n

* Psephology (see-follow-gee): The study of campaigns and elections<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m a fan of WWE professional wrestling. Their marketing is extremely effective.\u00a0 And you can learn a lot from how they emotionally involve their fans and how expertly they tap into the power of story-telling and story lines. 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