The following is a suggested reading list of books that’ll prove invaluable to serious practitioners of Psephology. Read these and you’ll be able to dance circles around just about any poli-sci major on the planet!
The Art of War
Sun Tzu
How to Win Friends and Influence People
Dale Carnegie
Influence: The Psychology of Persuasion
Prof. Robert Cialdini (the marketer’s bible!)
Scientific Advertising
Claude Hopkins
Confessions of an Advertising Man
David Ogilvy
Outrageous Advertising that’s Outrageously Successful
Bill Glazer
Winning Through Intimidation
Robert Ringer
The Ultimate Sales Letter
Dan Kennedy
Fund Your Cause with Direct Mail
Benjamin Hart
Cash Copy
Dr. Jeffrey Lant
The 22 Immutable Laws of Marketing
Al Ries & Jack Trout
The Father of Spin
Larry Tye
Crystallizing Public Opinion
Edward Bernays
Propaganda
Edward Bernays
Rules for Radicals
Saul Alinsky
Takeover
Richard Viguerie
Confrontational Politics
H.L. Richardson