As I was driving from Las Vegas to Southern California yesterday – took the kids to Knott’s SCARY Farm for our annual Halloween trip last night – I listened to a podcast interview of Dr. Emily Letran.
Emily has a truly amazing story about how she escaped to the United States from Vietnam in the 1970s…and went on to become a huge success as an entrepreneur. A great “American dream” story.
And one thing she said in the interview really caught my attention…
“I think some people who are on Facebook like to feel important so they give their opinions. And then there are other people backing them up and everything. But for me, unless that person has that business, is successful in that business, then I’m not going to listen to that person.”
When you’re a candidate, EVERYBODY has an opinion on how you should run your campaign.
And they just can’t wait to share their “expertise” with you.
But if they’ve never run for office themselves or managed a campaign…don’t listen to them.
1.) That includes friends, neighbors, relatives and co-workers.
2.) That includes campaign volunteers.
3.) That includes “armchair quarterbacks” on social media
4.) That includes ivory tower political science professors whose body of knowledge is limited to what they’ve read in a textbook somewhere.
5.) And it especially includes the chattering class in the media who sit up in the peanut gallery criticizing candidates and pontificating on what you *should* be doing.
Ignore them, for they know not what they speak.
Take your cues from people who have actually been there/done that. And done it successfully.
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
P.S. The November issue of Psephology Today is going in the mail next week. It includes an in-depth look at the Trump campaign’s digital online “supercar” – what it’s doing right and what everybody else is doing wrong.
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* Psephology (see-follow-gee): The study of campaigns and elections