1.) Optimism beats pessimism.
2.) Results beat rhetoric.
3.) Take care of your base.
4.) Words mean stuff. “Government” schools vs. “Public” schools.
5.) America loves a winner.
6.) America loves a fighter.
7.) Stories are powerful…and they “sell.”
Good luck beating THAT in November.
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
* Psephology (see-follow-gee): The study of campaigns and elections