There are only three types of people who are positively affected by sincere flattery…
I was reminded of this recently by a tweet from conservative media personality Tomi Lahren.
Tomi had written a positive, supportive tweet in response to President Donald Trump’s rally in Dallas. Now, had the world’s most prolific Tweeter-in-Chief replied on Twitter and thanked her, that, in itself, would have been “yuge.”
But the president went a step further…
Someone from his staff printed out Tomi’s comments along with a list of other similarly supportive tweets. And on the printed paper, the President HAND-wrote…
“Tomi, Thank you for everything. Best wishes.”
And personally signed it.
And then MAILED the printed copy to Tomi in an official White House envelope.
How much of an impact do you think THAT had?
Enough that Tomi snapped a photo of the note and posted it, as well, on Twitter.
Do not underestimate the potential power of expressing sincere flattery and appreciation – including to reporters who do a fair, objective, professional job covering your campaign…
Or the extra “oomph” you’ll get expressing such sentiments through SNAIL-MAIL, rather than electronic mail.
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
P.S. The November issue of Psephology Today is in the mail. If you’re not yet a subscriber, here’s some of what you missed…
- The simple story-telling lesson you can learn from “Die Hard” – including a little-known “pro tip” you won’t get from any other campaign consultant or trainer in politics
- 14 lessons you can learn from Trump’s online “supercar”
- How to avoid running on a campaign slogan that “sucks”
- The #1 best way to thank your donors – and how one operation lost $300,000 going the cheap route!
- A detailed example of a major email list failure – and what you need to do to avoid it in your own campaign
- A dire warning about “clean-handed gardeners” when hiring campaign professionals for your race
If you’re not yet a subscriber to my Psephology Today newsletter – conveniently delivered right to your door every month by your friendly neighborhood mailman (or woman) – you’re missing a TON of in-depth information that’ll get you more votes, more donors, more volunteers and more media coverage.
Click here for details and a very special LIMITED-TIME offer – including 50% off the subscription price and 10 FREE bonus “Special Reports” for new subscribers (just enter the code * DOCTOR * when checking out).
And yes, every new subscriber this week will automatically be mailed a copy of the November issue of Psephology Today so you won’t miss out on a thing!
* Psephology (see-follow-gee): The study of campaigns and elections