Robert Collier, one of America’s greatest sales copywriters, advises marketers to “Enter the conversation already going on in the prospects mind.”
Happens all the time when it comes to holiday promotions. Such as Christmas, Valentine’s Day, Mother’s Day, Labor Day and…
Independence Day (often inaccurately referred to as the Fourth of July).
As such, sports apparel giant Nike was planning on releasing its new tennis shoe, the Air Max 1 Quick Strike, on Thursday. However…
In response to complaints lodged by former NFL quarterback Colin Kaepernick, a Nike celebrity endorser, the debut has been scrubbed because the new sneaker includes the image of an early American flag – the Betsy Ross flag – which Kaepernick claims is an offensive symbol of slavery.
“Nike has chosen not to release the Air Max 1 Quick Strike Fourth of July as it featured an old version of the American flag,” a Nike spokeswoman said.
Good grief. How long before Independence Day itself in cancelled?
Folks, this is gonna be the conversation a LOT of voters are gonna have on their minds today and the next couple of days. Get into it – just as Arizona Gov. Doug Ducey already has…
“Words cannot express my disappointment at this terrible decision. I am embarrassed for Nike. Nike is an iconic American brand and American company. This country, our system of government and free enterprise have allowed them to prosper and flourish.
“Instead of celebrating American history the week of our nation’s independence, Nike has apparently decided that Betsy Ross is unworthy, and has bowed to the current onslaught of political correctness and historical revisionism. It is a shameful retreat for the company. American businesses should be proud of our country’s history, not abandoning it.
“Nike has made its decision, and now we’re making ours. I’ve ordered the Arizona Commerce Authority to withdraw all financial incentive dollars under their discretion that the State was providing for the company to locate here. Arizona’s economy is doing just fine without Nike. We don’t need to suck up to companies that consciously denigrate our nation’s history.”
Well said and “Amen.”
This controversy is hot. Strike while it is. Get your own press release, statement and social media posts out there…NOW.
Dr. Chuck Muth, PsD
Professor of Psephology*
* Psephology (pronounced see-follow-gee): The study of campaigns and elections