If you’re an old-dog techno-troglodyte like me, you’re probably pretty much in the dark about how all this new-fangled digital advertising works, especially as it relates to political campaigns.
Geo-fencing. Impressions. Conversions. CTR. CPC. CTA’s. Analytics. Oy!
Pretty much still all Greek to me.
But I can tell you this: If you don’t know, you better learn.
It’s not the future. It’s the present.
Hasn’t completely replaced TV advertising…but it’s become more of a “must have” for winning campaigns rather than “nice to have.”
So to ‘splain this new communications and advertising frontier and how to use it for your campaign or organization, we invited digital media guru Rory McShane to do a workshop on it at a recent Campaign Boot Camp in Las Vegas.
Here are 7 short clips (about a minute each) from that presentation to get the ball rolling for you…
I’ll definitely have more on this topic coming your way in the weeks and months to come.
IN OTHER NEWS…
I just finished my third book in the Campaign Doctor series…
“17 Secrets to Direct Mail Fundraising: How to Get Your Envelope Opened, Your Letter Read & a Check in the Mail”
That book will automatically be sent, free of charge, to Winners Circle members in your May membership package.
If you’re not yet a Winners Circle member, take advantage of our special $1 trial membership by April 10, 2019 and get my new “17 Secrets” book along with your free copy of…
“The Ultimate Fundraising Guide to Reaching Mr. Big: Inside Secrets, Simple Tips and Proven Strategies for Getting in Front of the Most Hard-to-Reach Major Donors, CEO’s, Celebrities and Political Big Wigs”
Also, I’ll be going into the “17 Secrets” in depth at the next Campaign Boot Camp in Las Vegas on April 18, 2019…
Including how I used the same tips and strategies for VOTER CONTACT mail in Dennis Hof’s huge upset win in last year’s Nevada State Assembly race.
No one else is teaching this…because no one else is doing this!
If you want to discover how to put this power into your own hands, RSVP to attend April’s Campaign Boot Camp…right now!
Lastly, a reminder that I’m phasing out this particular email list. Am only mailing to it, maybe, once a month.
If you want to continue receiving ALL of the campaign training emails (except for those sent exclusively to Winners Circle members) showing you how to get more votes, more donors, more volunteers and more earned media coverage, make sure you re-subscribe to the new list at…
That’s it for today.
Dr. Chuck Muth, PsD
Professor of Psephology*
* Psephology (see -follow-gee): The study of campaigns & elections