Richard Viguerie is THE most successful conservative direct response marketer in the country today.
His legendary direct mail fundraising success over the past several DECADES has earned him the nickname, “Funding Father.”
So when Richard casts out pearls of campaign wisdom for conservative candidates and campaign professionals, you’d be well-advised to take note and gather them up.
In a recent article, ConservativeHQ details Mr. Viguerie’s advice to conservatives about “branding” the Democrats in 2020 and how and why to “nationalize” the election.
“As Mr. Viguerie documented in his book TAKEOVER, the Republican establishment prefers to run content-free campaigns (think Mitt Romney in 2012) but Republicans never win elections unless they are nationalized,” the article points out.
“Democrats say all elections are local, because they can’t run on their national agenda and win, e.g., higher taxes, bigger government, more bureaucracy, infanticide, open borders, legalize all illegals—giving them citizenship, welfare and voting rights, less national defense, put everyone in Medicare, which will bankrupt Medicare and lead to rationing of healthcare for all seniors.”
The article goes on to note similar observations by conservative talk-show host Rush Limbaugh who recently detailed what he calls Donald Trump’s “marketing miracle.”
“Thanks to Donald Trump’s branding, said Rush, in just three years the Democrat Party has become the Party that hates the American flag and supports Antifa, the Party that winks at terrorism and hates Israel, the Party that supports illegal immigrants over American citizens.”
If you’re a conservative candidate who will be on the ballot in 2020 – or a campaign professional or party leader – you really need to read the entire article and make sure you get with the program and create your own “marketing miracle.”
Dr. Chuck Muth, PsD
Professor of Psephology*
* Psephology (pronounced see-follow-gee): The study of campaigns and elections