I almost made a big mistake.
I was writing a fundraising letter for a client. But something just didn’t sit right with me. Something was off.
So I went over to my bookshelf and pulled out “How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing” by Jeff Brooks.
I give this book “5 Highlighters” because it’s littered from cover to cover with passages I highlighted the first time I read it so I could quickly review the “best of the best” advice and information on subsequent reads.
And yep, my copywriting was off. Despite having written such fundraising letters for years, I still needed to be reminded of some of the basics that I’d overlooked.
I didn’t have to write an entirely new letter. Just had to tweak some parts of it. Now it’s ready to go.
LESSON #1: Even experienced professionals need “refreshers” from time to time. No one knows it all. And even those who know stuff sometimes need to be reminded of the stuff they’ve forgotten.
It’s part of being a “lifetime learner.”
LESSON #2: You should buy, read and highlight “How to Turn Your Words into Money.” There’s great advice in there about the psychology of persuasion you’ll find invaluable even if you don’t write for a living.
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
P.S. If you are involved in marketing for a conservative organization and want to up your game considerably, you might want to attend a one-day workshop on the topic being hosted by marketing legend and “Funding Father” of the conservative movement, Richard Viguerie.
It’s free for conservative activists and will be held on Tuesday, December 10, 2019 from 10:00 am – 5:00 pm in Washington, DC. For additional details, click here
* Psephology (see-follow-gee): The study of campaigns and elections