One of the biggest mistakes candidates make is making their campaigns about themselves rather than the voters.
It’s always “I, I, I, I, I, I, I.”
But if you want their vote, their money and their time working on your campaign, you better make it about THEM.
You know who’s great at that?
The man most thought would NEVER be President of the United States: Donald Trump.
Take a look at this tweet the president sent out two weeks ago after announcing his re-election campaign…
“Don’t ever forget – this election is about YOU. It is about YOUR family, YOUR future, & the fate of YOUR COUNTRY. We begin our campaign with the best record, the best results, the best agenda, & the only positive VISION for our Country’s future! #Trump2020.”
Say whatever else you will about Mr. Trump, he’s a BRILLIANT marketer.
And campaigns are about marketing, not politics.
When it comes to voters and donors, are YOU talking about THEM the way he does?
Dr. Chuck Muth, PsD
Professor of Psephology*
* Psephology (pronounced see-follow-gee): The study of campaigns and elections