There’s a serious “balancing of interests” concern in competitive campaigns.
On one hand, some campaigns prefer to keep their messaging relatively moderate and non-controversial so as to not alienate “swing” voters.
On the other hand, more philosophically-driven donors are looking for “red meat” before they’ll open their wallets.
Donald Trump’s record-breaking $125 million fundraising haul so far this year is proof that controversy sells. Whatever else you might say about the President, no one can say he’s timid when telling folks how he feels about an issue.
The question of course: Will that hurt him with independent voters next November?
An Associated Press story out today shows Democrat candidates face the same conundrum.
The two candidates who have taken the strongest positions on issues important to their base and are no shrinking violets when it comes to talking about them have far outraised their more measured opponents.
“Bernie Sanders and Elizabeth Warren raked in more cash over the past three months than any of their rivals for the Democratic presidential nomination,” AP reported. “Sanders leads the field, so far, pulling in $25.3 million, with Warren’s $24.6 million close behind.”
Joe Biden, who conventional wisdom says is the most electable “centrist” candidate, trailed badly on the fundraising front, raising just $15.2 million.
“The fundraising numbers suggest,” the AP report continued, “that Sanders and Warren are doing well because they’ve tapped into the party’s progressive fervor.”
The question of course: Will that hurt them with independent voters next November?
It’s a difficult balancing act for any campaign. Tough calls for any candidate. Aren’t you glad you filed to run for office? 😊
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
* Psephology (see-follow-gee): The study of campaigns and elections