I received an email fundraising request this week from congressional candidate DeAnna Lorraine who’s running against House Speaker Nancy Pelosi. Didn’t send her any money, and here’s why…
The text of the message hits Pelosi for refusing to secure the border and characterizes her as a “far-left radical whose only goal is to impeach President Trump.”
OK, fine. DeAnna’s a conservative running against the Boogie Man. We’re singing from the same hymn book. So far, so good.
Her close and “ask” were standard-issue…
“I’m ready to retire Nancy and restore order. Will you contribute $5, $1O, $25, $5O, $1OO, $25O, $5OO, or $1OOO to help me unseat Nancy Pelosi and end the assault on President Trump?”
OK, fine. However…
DeAnna is running as a Republican against Pelosi in California’s 12th Congressional District. And in last year’s election Pelosi got 275,292 votes (87%) while her GOP opponent eked out just 41,780 votes (13%).
You see the problem here?
DeAnna never once even remotely explained in her fundraising pitch how in the wide, wide world of sports she had a prayer of actually unseating Pelosi no matter how desirable that objective might be to fellow conservatives.
There’s simply no “path to victory” here.
The fact that DeAnna’s running against someone who’s regarded by folks on the right about as highly as a basket of dead crabs sitting out on the dock in the sun at noon on Fisherman’s Wharf isn’t enough for me to part with my money. She’s simply not “viable.”
Or if by some miracle she is, she didn’t tell me how.
For your own race, keep in mind that you need to explain to potential donors that your campaign against your own Boogie Man isn’t only desirable, but doable. You have to give them a credible and believable path to victory.
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
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* Psephology (see-follow-gee): The study of campaigns and elections