I recently received an email from a candidate with this subject line: “Fundraiser is a week away!”
Now, if it wasn’t my job to read things like this, I would have immediately hit the “delete” key and gone on to the next email in my inbox.
A subject line such as “Fundraiser is a week away!” clearly has a benefit for the candidate. But what about the people the candidate hopes will attend? What’s in it for them?
Who wakes up in the morning and says, “Oh boy, I hope someone sends me an invitation to a boring political event that’s going to cost me money!”
The most important part of any press release, op-ed or blog post is the headline – which, when it comes to emails, is the “Subject” line.
No one reads every article in the newspaper. They read the headline and decide if they want to continue to the story.
That’s why the highest-paid copywriters for tabloid magazines such as the Enquirer and Cosmo are the headline writers, not the article writers.
If you don’t have a powerful headline/subject line, the average reader you’re trying to reach is just going to go on to something else. You need to grab their interest IMMEDIATELY.
If you want a better response to your emails, spend some time learning how to write better subject lines. And one of the best ways is to make the subject about THEM, not you. How do THEY benefit, not how YOU benefit?
Wanna learn more about this?
I wrote a special report titled, “How to Write “Killer” Subject Lines That’ll Get Your Emails Opened” – which includes lots and lots of examples you can “swipe” and make your own. No sense in re-inventing the wheel, right?
And it’s one of 10 Special Reports new subscribers to my “Psephology Today” monthly newsletter you’ll automatically and immediately get access to when you sign up.
Also, for a limited time, you get a 50%-OFF discount.
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
* Psephology (see-follow-gee): The study of campaigns and elections