A “grabber” is something unusual/different you attach to or include with your fundraising letters. Their purpose is to “grab” your prospect’s attention.
Here’s something Travis Lee of 3D Mail Results wrote last June – in advance of Independence Day…
Robert Collier was a famous copywriter and author who said you want to enter to conversation already going on in your client or prospects head.
Using current events, holidays and borrowing from celebrity is a great way to do this. To steal a line from a political newscaster, “Which of these stories will they be talking about tomorrow?”
Current events are relatively easy, but you usually need to act quickly. Even big stories have a relatively short shelf life.
Holidays are also a great way to get in your client’s head. There are the obvious ones like 4th of July, Thanksgiving, Christmas, Halloween, etc.
Now, if you’re in politics, ANY holiday centered around America is likely a good time to enter the conversation going on in a potential campaign donor’s mind.
Independence Day in July is obvious.
So are Presidents Day (February), Armed Forces Day and Memorial Day (May), Flag Day (June), Constitution Day and Patriot Day (September), Veterans Day (November) and Bill of Rights Day (December).
Ditto military remembrance days such as: Medal of Honor Day (March), Armed Forces Day (May), Army Birthday and D-Day (June), Coast Guard Birthday (August), Air Force Birthday (September), Navy Birthday (October), Marine Corps Birthday (November) and National Guard Birthday and Pearl Harbor Day (December).
And one of the better “grabbers” you could use for any of those holidays would be a pocket Constitution. I’ve used them multiple times myself. And Travis has ‘em.
Click here for a short 9-minute video where he shares ideas on how you might be able to use a pocket Constitution in your own fundraising program.
Dr. Chuck Muth, PsD
THE CAMPAIGN DOCTOR
Professor of Psephology*
* Psephology (see-follow-gee): The study of campaigns and elections