I just read a book review of Donald Miller’s #1 Wall Street Journal best-seller, “Building a Story Brand: Clarify Your Message So Customers Will Listen.”
In its review, Future Fundraising Now explains that the “big idea” at the center of the book is this…
“If you want to get people to buy your stuff, stop talking about yourself, and start talking about them — and how your stuff fits into their lives.”
In your case, your “brand” is either your campaign or your organization.
And “buy your stuff” means vote for you or donate to your campaign or organization.
This big idea is the same thing I stressed in my new book, “Red State Blueprint,” on communications…
“Messaging should be about the voter, not the candidate. People don’t want to hear you talk about you. They want to hear you talk about THEM. Voters couldn’t care less about you. They only care about what you can do for them.
As I’ve said ‘til I’m blue in the face, a campaign is about marketing, not politics.
Campaigns are about PERSUASION.
Persuading people to vote for you, or donate money to, or volunteer for your campaign or organization.
And in order to do that, your story has to be about THEM, not you.
To learn more about this, click the link below for a special offer to receive a copy of “Red State Blueprint” in the mail for just $1 (including shipping).
Dr. Chuck Muth, PsD
Professor of Psephology*
* Psephology (see-follow-gee): The study of campaigns and elections