There are two very real dangers when it comes to your campaign or organization as it relates to social media…
1.) You become a “captive” of the media and risk being shut off by or from it
If you haven’t heard about it yet, you will: Nanny-staters and busy-body do-gooders are actively attacking Facebook and other social media outlets for being as dangerously “addictive” as alcohol, tobacco and opioids.
As such, they’re in full-blown “there ought to be a law” mode. Trust me, a day of reckoning is coming. Big Brother ain’t about to let social media in this country continue without throwing some handcuffs on it.
But even without government interference, social media platforms – Facebook, Twitter, YouTube, Google, Instagram, Pinterest, LinkedIn, et. al. – can wake up one morning and kick you off for no reason whatsoever.
Especially if you’re a conservative.
If your campaign or organization relies to a large degree on access to these third-party communications channels, you’re at significant risk.
As such, you better start developing alternative means of communicating with your audience by getting their email addresses, mobile phone numbers and snail-mail addresses NOW.
Don’t say you weren’t warned.
2.) You DO become addicted to social media and waste time that could be used more productively
How many times have you been in the middle of doing something important only find yourself distracted by checking email, texts, Facebook, Twitter, etc.?
Gotta admit, happens to me all the time. WAY more than it should.
Well, here are two tips to address this problem from Performance Coach Lee Milteer…
- “Delete all apps that aren’t assisting you at what you are needing to do.” Especially games.
- “Keep the cell phone away from your person as much as possible. Unless you need it while you are working, leave it in your car or in a drawer in your office. It is a tool to be used, not a pacifier that you cannot live without.”
I’m going to try to follow Lee’s advice. How about you?
Dr. Chuck Muth, PsD
Professor of Psephology*
* Psephology (see-follow-gee): The study of campaigns and elections