There’s a saying in the marketing world when it comes to professional speakers who actually get paid to wax poetic from stage: Be funny, make more money. Ditto for political speeches. Humor can …
To All Those Candidates Who Have Run and Lost
Have been exchanging emails over the past few days with another disciple of copywriting legend Dan Kennedy’s brand of direct response marketing, messaging and media. He’s working with a …
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New Controversial Voter ID Technique You BETTER Know About
The Wall Street Journal published a story on Thursday that’s sure to have privacy advocates breaking out in a cold sweat. An excerpt… Political Campaigns Know Where You’ve Been. They’re Tracking …
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Messaging High-Wire Act: Fundraising vs. Voteraising
There’s a serious “balancing of interests” concern in competitive campaigns. On one hand, some campaigns prefer to keep their messaging relatively moderate and non-controversial so as to not …
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The Worst “Copy” Advice You Need to Ignore
How many times have you heard this about campaign advertising copy? “Keep it short.” Copywriting legend Dan Kennedy says: “BS.” “Fact: LONG copy out-performs short copy 9 out of 10 times, often …
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