There are two very real dangers when it comes to your campaign or organization as it relates to social media… 1.) You become a “captive” of the media and risk being shut off by or from it If …
Las Vegas Case Study: A Spectacularly Lame Campaign Mailer
I’ve said it before and I’ll say it again: More races are lost, not because of bad candidates, but bad campaigns. And in my book, “Red State Blueprint: 7 Sure-Fire Ways for Republicans to Get Their …
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Words Mean Stuff
If I heard it once I heard it a thousand times after the drubbing Republicans took at the ballot box last November… Republicans stink at messaging. Who am I to argue? Especially since I’ve been …